SMITESTUDIOOmar / Independent creative
Identity. Motion. Digital.
BRAND IDENTITY, COMMUNITY GRAPHICS & MOTION

Yama Services.

A red character identity, animated service thread and matching signature.

See relevant work ↓

The visual direction.

A coordinated Yama Services client project. A red character identity, animated service thread and matching signature. Graphic design and animation by Omar / Smite Studio.

Colour palette and presentation finish developed from the original artwork.

The color and type system.

Yama red#EF6058Lava red#B72220Night#190B0DAsh#7A686CWhite#FFF0E8

Arial / bold & regular — Supporting typography for this portfolio presentation. The original client wordmarks and lettering remain intact.

The complete identity presentation.

Yama Services visual identity presentation showing brand direction, the mark, colors, typography and applications
The complete portfolio presentation. Open the full-resolution image ↗. Original work and new presentation extensions are described above.

Original artwork and applications.

Yama Services — Animated brand avatar
Animated brand avatar
Yama Services — Animated service thread
Animated service thread
Yama Services — Signature
Signature
THE THINKING BEHIND THE WORK

Yama Services. One connected visual system.

A coordinated Yama Services client project. A red character identity, animated service thread and matching signature.

01 / THE CONTEXT

The project.

Yama Services is a complete client design selection from Omar’s original archive. The case brings the identity, motion and matching applications together.

02 / THE CONTRIBUTION

Omar’s work.

Graphic design, layout and animation across the matching client assets shown.

03 / THE VISUAL DECISIONS

Why it feels connected.

01

An identity with a clear anchor

The original mark or character is repeated across the banner, smaller identity and matching applications so the project reads as one brand.

02

Colour with a consistent finish

The palette follows the original artwork. A small lift in midtones, saturation and edge clarity prepares the presentation copies while retaining the original hues.

03

Layouts shaped for their placements

Wide banners, compact identities and longer service artwork keep their original purpose and proportions. The complete case shows the connected formats together.

04 / THE ORIGINAL FORMATS

The work, in use.

  • Animated brand avatar
  • Animated service thread
  • Signature
Yama Services — Animated brand avatar
Original client artwork, presented with a subtle finishing treatment. View original artwork ↗
Yama Services — Animated service thread
Original client artwork, presented with a subtle finishing treatment. View original artwork ↗

A connected identity for your next project.

Explore brand identity design or Discord graphics and animated avatars, then send the scope you have in mind.

See relevant work ↓
HAVE A GOOD CHALLENGE?LET’S BUILD YOUR NEXT CHAPTER.

Brand. Community. Website. Bot.
One conversation is a good place to start.

Download artwork ↓

Full artwork · Scroll to explore

THE START OF SOMETHING GOOD

What are you
imagining?

Email opens a draft for you to review and send. Prefer Discord? Copy the brief and share it there.

[email protected] ↗Discord: heisen971Smite Studio Discord server ↗

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