Xeric Services.
The gold Xeric identity and its animated banner, service thread and advertisement.
The visual direction.
A coordinated Xeric Services client project. The gold Xeric identity and its animated banner, service thread and advertisement. Graphic design and animation by Omar / Smite Studio.
Colour palette and presentation finish developed from the original artwork.
The color and type system.
#D5B46EBronze#95672EObsidian#17130BSteel#8E8C82Ivory#F9F0D8Arial / bold & regular — Supporting typography for this portfolio presentation. The original client wordmarks and lettering remain intact.
The complete identity presentation.
Original artwork and applications.
Xeric Services. One connected visual system.
A coordinated Xeric Services client project. The gold Xeric identity and its animated banner, service thread and advertisement.
The project.
Xeric Services is a complete client design selection from Omar’s original archive. The case brings the identity, motion and matching applications together.
Omar’s work.
Graphic design, layout and animation across the matching client assets shown.
Why it feels connected.
An identity with a clear anchor
The original mark or character is repeated across the banner, smaller identity and matching applications so the project reads as one brand.
Colour with a consistent finish
The palette follows the original artwork. A small lift in midtones, saturation and edge clarity prepares the presentation copies while retaining the original hues.
Layouts shaped for their placements
Wide banners, compact identities and longer service artwork keep their original purpose and proportions. The complete case shows the connected formats together.
The work, in use.
- Animated brand banner
- Animated identity reveal
- Complete service thread
- Rotating service advertisement
A connected identity for your next project.
Explore brand identity design or Discord graphics and animated avatars, then send the scope you have in mind.